export type CountryId = "united-states" | "canada" | "germany" | "spain" | "argentina" | "central-asia"; export type ArchiveItem = { id: string; publication: string; title: string; date: string; author: string; country: CountryId; product: string; people: string[]; summary: string; importance: string; tags: string[]; image: string; pdf?: string; restoredPdf?: string; restored?: boolean; pages?: number; }; export const countries = [ { id: "united-states" as const, name: "United States", code: "US", chapter: "Where the story began", image: "/montana-hunt.webp", note: "Montana origin / 1985" }, { id: "canada" as const, name: "Canada", code: "CA", chapter: "Across the Northern Rockies", image: "/field-elk.webp", note: "Northern reach / archive open" }, { id: "germany" as const, name: "Germany", code: "DE", chapter: "A Montana sound crosses the Atlantic", image: "/dealer-guide-1.jpg", note: "European chapter / records sought" }, { id: "spain" as const, name: "Spain", code: "ES", chapter: "Montana innovation meets European tradition", image: "/hunter-field.webp", note: "European chapter / records sought" }, { id: "argentina" as const, name: "Argentina", code: "AR", chapter: "The story moves south", image: "/dealer-guide-2.jpg", note: "Southern chapter / records sought" }, { id: "central-asia" as const, name: "Central Asia", code: "C.A.", chapter: "Across the mountains and steppe", image: "/field-elk.webp", note: "Regional chapter / records sought" }, ]; export const timeline = [ { year: "1985", title: "Company beginnings", copy: "MT E.L.K., Inc. is founded in Montana." }, { year: "1986", title: "Cow Talk in the Independent Record", copy: "Mark Henckel profiles Don Laubach and the young company in Helena, Montana, documenting early production, dealers, and field response." }, { year: "1987–88", title: "The method enters the outdoor press", copy: "Features and reviews by Jim Zumbo, Scott Morrison, Sports Afield, and others examine cow calling and ELK TALK." }, { year: "1988", title: "Education on the public stage", copy: "The archive places Laubach at the Montana Outdoor Recreation Exposition and records books, video, seminars, and calling instruction." }, { year: "INTERNATIONAL", title: "Beyond Montana", copy: "Products and knowledge reach hunting communities outside the United States. Dates await source verification." }, { year: "TODAY", title: "The next chapter", copy: "Under T. Phillip Bowers, the history is being preserved while relationships and education move forward." }, ]; export const parallelTimeline = [ { company: ["1985", "MT E.L.K. begins in Montana"], man: ["DATE TO VERIFY", "Phillip’s early hunting experiences"] }, { company: ["ERA TO VERIFY", "Products gain recognition"], man: ["FIELD YEARS", "Experience, mentors, and relationships"] }, { company: ["EDUCATION", "Instruction becomes part of the system"], man: ["LEARNING", "Knowledge gathered and shared"] }, { company: ["INTERNATIONAL", "The call travels beyond the United States"], man: ["RELATIONSHIPS", "Dealer and distributor connections grow"] }, { company: ["TRANSITION", "Ownership passes forward"], man: ["THE HELM", "T. Phillip Bowers becomes owner"] }, { company: ["TODAY", "A living Montana legacy"], man: ["STEWARDSHIP", "Preserving the past. Building what comes next."] }, ]; export const people = [ { name: "Don Laubach", role: "Founder · Inventor · Author", copy: "The scanned record identifies Laubach as founder and president, inventor and patent holder, bowhunter, teacher, author, and the central figure behind Cow Talk and the early product system." }, { name: "Gordon Eastman", role: "Filmmaker · Historical collaborator", copy: "A 1998 biographical sheet in the archive records Laubach’s involvement in videos with legendary filmmaker Gordon Eastman and later video work of his own." }, { name: "Mark Henckel", role: "Outdoor writer · Co-author", copy: "Henckel reported the 1986 Independent Record feature and co-authored ELK TALK, helping place Laubach’s field knowledge into the published record." }, { name: "T. Phillip Bowers", role: "Owner · Steward · Storyteller", copy: "The keeper of the products, relationships, knowledge, and history—and the person carrying the call forward." }, ]; export const archiveItems: ArchiveItem[] = [ { id: "cow-call-draws-elk", publication: "The Independent Record", title: "Cow Call Draws Elk Like Crazy", date: "October 10, 1986", author: "Mark Henckel", country: "united-states", product: "Cow Talk", people: ["Don Laubach", "Mark Henckel", "Bill Hoppe"], summary: "A Helena newspaper feature follows inventor and bowhunter Don Laubach, early Cow Talk production, dealer growth, and hunters’ field experiences.", importance: "This is a dated early-company record: it names the founders, location, price, dealer count, manufacturing process, and the field idea behind Cow Talk.", tags: ["Montana", "Cow Talk", "Origins"], image: "/archive/thumbs/cow-call-draws-elk.jpg", pdf: "/archive/BRWBCF4D415B79D_002264.pdf", pages: 3 }, { id: "big-bull-elk-cow-talk", publication: "The Spokesman-Review / Spokane Chronicle", title: "Big Bull Elk Are Attracted by ‘Cow Talk’", date: "October 12, 1986", author: "Author to verify from original newspaper", country: "united-states", product: "Cow Talk", people: ["Don Laubach"], summary: "A preserved photograph of a Sunday outdoors page featuring a report on hunters using cow and calf sounds to attract bull elk.", importance: "Published two days after the Independent Record feature, this page provides another dated marker showing Cow Talk entering regional outdoor coverage during the company’s early years.", tags: ["Newspaper", "Cow Talk", "1986"], image: "/archive/photos/big-bull-elk-cow-talk-1986.jpg", pages: 1 }, { id: "founder-record", publication: "Company biographical sheet", title: "Don Laubach: Founder, Inventor, Teacher", date: "July 30, 1998", author: "MT E.L.K. archive", country: "united-states", product: "Cow Talk, Power Bugle and calling system", people: ["Don Laubach", "Gordon Eastman", "Mark Henckel"], summary: "A biographical sheet and handwritten seminar notes inventory Laubach’s calls, books, videos, collaborations, and teaching plans.", importance: "The document directly records how the company described its founder, product family, education work, and creative relationships in 1998.", tags: ["Founder", "Biography", "Education"], image: "/archive/thumbs/founder-record.jpg", pdf: "/archive/BRWBCF4D415B79D_002267.pdf", pages: 1 }, { id: "more-show", publication: "Montana Outdoor Recreation Exposition file", title: "Elk Expert Talks at MORE Show", date: "March 25–27, 1988", author: "Publication author not shown", country: "united-states", product: "Cow Talk and ELK TALK", people: ["Don Laubach", "Mark Henckel"], summary: "A show preview presents Laubach as a Montana bowhunter, call developer, author, speaker, and elk-calling judge.", importance: "It documents education in public: seminars, judging, books, field knowledge, and the transfer of technique beyond the product itself.", tags: ["MORE Show", "Seminar", "1988"], image: "/archive/thumbs/more-show.jpg", pdf: "/archive/BRWBCF4D415B79D_002270.pdf", pages: 3 }, { id: "newest-secret", publication: "Publication to verify", title: "Elk Hunting’s Newest Secret", date: "Date to verify", author: "Jim Zumbo", country: "united-states", product: "Cow Talk", people: ["Jim Zumbo", "Don Laubach"], summary: "Zumbo describes using cow and calf vocalizations as a field technique before, during, and after the rut.", importance: "The feature shows the cow-calling method moving from Montana product knowledge into national outdoor storytelling.", tags: ["Jim Zumbo", "Technique", "Cow calling"], image: "/archive/thumbs/newest-secret.jpg", pdf: "/archive/BRWBCF4D415B79D_002273.pdf", pages: 1 }, { id: "cow-talk-for-elk", publication: "American Hunter", title: "Cow Talk for Elk", date: "Date to verify", author: "Jim Zumbo", country: "united-states", product: "Cow Talk", people: ["Jim Zumbo", "Don Laubach"], summary: "A multi-page illustrated field feature explains how imitating the mews and chirps of cows and calves can bring bulls into range.", importance: "This exhibit preserves a detailed instructional treatment of the very animal communication on which the company’s early identity was built.", tags: ["American Hunter", "Instruction", "Elk"], image: "/archive/thumbs/cow-talk-for-elk.jpg", pdf: "/archive/BRWBCF4D415B79D_002276.pdf", pages: 3 }, { id: "sports-afield", publication: "Sports Afield", title: "ELK TALK Enters the Books Record", date: "January 1988", author: "Review listing", country: "united-states", product: "ELK TALK", people: ["Don Laubach", "Mark Henckel"], summary: "Sports Afield lists ELK TALK as a twelve-consecutive-year account of western elk hunting, calls, tactics, and field stories.", importance: "The listing is a fixed publication marker for MT E.L.K.’s instructional book and its authors in the national sporting press.", tags: ["Sports Afield", "Book", "ELK TALK"], image: "/archive/thumbs/sports-afield.jpg", pdf: "/archive/BRWBCF4D415B79D_002281.pdf", pages: 7 }, { id: "elk-talk-review", publication: "Review clipping", title: "Review: ELK TALK", date: "Date to verify", author: "Review author shown as D.V.", country: "united-states", product: "ELK TALK", people: ["Don Laubach", "Mark Henckel"], summary: "A contemporary review frames cow calling as an innovation that met skepticism before field use and testimony widened acceptance.", importance: "The review documents not only the book, but the cultural resistance and adoption surrounding a newer approach to elk calling.", tags: ["Book review", "Innovation", "Cow Talk"], image: "/archive/thumbs/elk-talk-review.jpg", pdf: "/archive/BRWBCF4D415B79D_002288.pdf", pages: 2 }, { id: "take-a-bull", publication: "Idaho Outdoor Digest", title: "To Take a Bull, Talk Like a Cow", date: "November 1987", author: "Scott Morrison", country: "united-states", product: "Cow Talk", people: ["Don Laubach", "Scott Morrison"], summary: "A regional outdoor feature explains the advantage of imitating cow and calf sounds and describes Laubach’s call and instructional video.", importance: "The piece captures the product, technique, and education system reaching hunters beyond Montana by 1987.", tags: ["Idaho", "1987", "Field technique"], image: "/archive/thumbs/take-a-bull.jpg", pdf: "/archive/BRWBCF4D415B79D_002290.pdf", pages: 2 }, { id: "cow-talk-radio", publication: "Radio Outdoors clipping", title: "Cow Talk", date: "Date to verify", author: "Author to verify from scan", country: "united-states", product: "Cow Talk", people: ["Don Laubach"], summary: "A radio-outdoors column examines elk communication and the practical use of the Cow Talk call.", importance: "It demonstrates the story crossing formats—from product and print into broadcast-oriented outdoor media.", tags: ["Radio", "Media", "Cow Talk"], image: "/archive/thumbs/cow-talk-radio.jpg", pdf: "/archive/BRWBCF4D415B79D_002292.pdf", pages: 2 }, { id: "talk-to-the-elk", publication: "American Hunter", title: "Cow Talk For Elk", date: "November 1988", author: "Jim Zumbo", country: "united-states", product: "Cow Talk", people: ["Don Laubach", "Jim Zumbo"], summary: "A three-page illustrated feature explains how imitating the mews and chirps of cows and calves can lure bulls before, during, and after the bugling season.", importance: "The article documents the Cow Talk call, its inventor Don Laubach, and a detailed field account of cow calling entering broader elk-hunting practice.", tags: ["American Hunter", "Cow Talk", "Instruction"], image: "/archive/thumbs/talk-to-the-elk.jpg", pdf: "/archive/BRWBCF4D415B79D_002294.pdf", restored: true, pages: 3 }, { id: "retail-correspondence", publication: "Business correspondence", title: "The Retail Conversation", date: "August 1993", author: "Walmart and Go Sportsmen’s Supply", country: "united-states", product: "MT E.L.K. product line", people: ["Don Laubach"], summary: "Letters from national and regional retail organizations preserve the practical work of representation, show planning, booth costs, and product presentation.", importance: "These documents reveal the relationship-building behind distribution—an essential but rarely visible part of company history.", tags: ["Retail", "Trade shows", "1993"], image: "/archive/thumbs/retail-correspondence.jpg", pdf: "/archive/BRWBCF4D415B79D_002299.pdf", pages: 2 }, { id: "prime-time", publication: "Outdoor video review column", title: "Prime Time: A Video Record for Hunters", date: "Fall 1988", author: "Steve Comus", country: "united-states", product: "How to Talk to the Elk", people: ["Don Laubach", "Jim Zumbo"], summary: "Comus reviews instructional hunting films, including Laubach’s sixty-minute calling presentation and Jim Zumbo’s elk-hunting film.", importance: "The column verifies that video education was already part of how MT E.L.K. transmitted field knowledge in the late 1980s.", tags: ["Video", "Education", "1988"], image: "/archive/thumbs/prime-time.jpg", pdf: "/archive/BRWBCF4D415B79D_002305.pdf", pages: 3 }, { id: "more-exposition", publication: "The Billings Gazette", title: "Montana Outdoor Recreation Exposition", date: "March 24, 1988", author: "The Billings Gazette", country: "united-states", product: "Cow Talk", people: ["Don Laubach"], summary: "A newspaper advertisement schedules Laubach’s elk-calling talks at the three-day MORE show in Billings.", importance: "Together with the show profile, this dated advertisement fixes the public education event in time and place.", tags: ["Billings", "Event", "Newspaper"], image: "/archive/thumbs/more-exposition.jpg", pdf: "/archive/BRWBCF4D415B79D_002308.pdf", pages: 3 }, ]; export type MuseumCategory = { id: string; name: string; eyebrow: string; description: string; itemIds: string[]; }; export const museumCategories: MuseumCategory[] = [ { id: "magazine-articles", name: "Magazine Articles", eyebrow: "THE PUBLISHED RECORD", description: "Newspaper and magazine coverage that followed Cow Talk, ELK TALK, and the people who carried the method into the outdoor press.", itemIds: ["cow-call-draws-elk", "big-bull-elk-cow-talk", "newest-secret", "cow-talk-for-elk", "sports-afield", "elk-talk-review", "take-a-bull", "cow-talk-radio", "prime-time"] }, { id: "historical-advertisements", name: "Historical Advertisements", eyebrow: "THE COMMERCIAL IMAGE", description: "Period advertising that preserves product language, pricing, packaging, public appearances, and the visual identity of the company.", itemIds: ["more-exposition"] }, { id: "product-literature", name: "Product Literature", eyebrow: "THE SYSTEM EXPLAINED", description: "Records connecting calls, books, videos, demonstrations, and instruction into a larger MT E.L.K. calling system.", itemIds: ["founder-record", "sports-afield", "talk-to-the-elk"] }, { id: "instructional-guides", name: "Instructional Guides", eyebrow: "KNOWLEDGE IN THE FIELD", description: "Articles and reviews documenting how cow and calf vocalizations were observed, taught, practiced, and shared with hunters.", itemIds: ["newest-secret", "cow-talk-for-elk", "talk-to-the-elk", "elk-talk-review", "take-a-bull", "cow-talk-radio"] }, { id: "photographs", name: "Photographs", eyebrow: "THE VISUAL RECORD", description: "Original photographs and photographed pages that hold the people, places, products, and publications in their surviving context.", itemIds: ["big-bull-elk-cow-talk"] }, { id: "videos", name: "Videos", eyebrow: "THE MOVING-IMAGE RECORD", description: "Documents tracing the company’s instructional films, their collaborators, and the role video played in carrying field knowledge farther.", itemIds: ["prime-time", "founder-record"] }, { id: "international-features", name: "International Features", eyebrow: "THE GLOBAL FILE", description: "A growing research collection for translated articles, distributor histories, international events, and evidence of the call beyond the United States.", itemIds: [] }, { id: "dealer-materials", name: "Dealer Materials", eyebrow: "THE NETWORK BEHIND THE STORY", description: "Correspondence and trade records revealing the relationships, planning, representation, and practical work behind distribution.", itemIds: ["retail-correspondence"] }, { id: "catalogs", name: "Catalogs", eyebrow: "PRODUCTS IN PRINT", description: "Catalog pages, order forms, price lists, and product groupings that can reconstruct how the MT E.L.K. line appeared through time.", itemIds: [] }, { id: "interviews", name: "Interviews", eyebrow: "THE ORAL HISTORY", description: "A future home for recorded memories from founders, collaborators, dealers, guides, hunters, and the people carrying the legacy forward.", itemIds: [] }, ];